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Job Overview
We’re seeking an experienced Marketing Manager to join our dynamic and growing team. This role is ideal for someone with a strong background in marketing and a deep understanding of product functionality, customer journeys, and experience within the iGaming industry.
Responsibilities
- Develop and implement digital acquisition strategies specifically tailored for key markets in the Casino and Sports Betting industry.
- Collaborate with our Marketing team to identify, develop, and test both new and existing scalable channels for activations.
- Liaise with our Affiliate team to seek and onboard new affiliates and explore new channels to improve our overall marketing performance.
- Plan, monitor, and analyse campaigns in coordination with Affiliates, SEO, PPC, and Social Managers, ensuring consistency across various marketing channels.
- Oversee the creation of acquisition promotional materials.
- Set and monitor performance targets and produce associated reports.
- Stay abreast of market trends, competitor activities, and regulatory changes to adapt marketing strategies and campaigns accordingly.
Qualifications
- 3 years of experience in the Casino/Gaming industry, specifically in Acquisition/Performance marketing roles.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong interest in and knowledge of iGaming products, with a key interest in Crypto.
- Excellent communication skills.
- Ability to forge strong working relationships with both internal teams and external partners.
- Detail-oriented and organized, capable of managing workloads effectively without compromising quality.
