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Hybrid Volunteer: Digital Marketing: Google Ads Specialist

VolunteerMatch  ·  Redan, GA, Vereinigten Staaten Von Amerika · Hybrid

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The Donovan's Venom, INC. Is a non-profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most. The Donovan's Venom, INC. Caters to no particular individual(s) yet pledges relief to impaired or deprived individuals who are in need of musical,visual, comedic, and-or any alternative forms of liberation-through fine art & entertainment. The Donovan's Venom INC. Gives its resources to individuals who don't have the means or access.

We're looking for a Digital Marketing Google Ads Specialist to join our growing team!

Responsibilities

  • Strategic Campaign Development Assist in the creation and execution of Google Ads campaigns, leveraging deep market insights and consumer trends to enhance visibility.
  • SEO Integration Integrate SEO best practices with Google Ads strategies to boost organic search visibility and support paid search efforts.
  • Conduct comprehensive keyword research to inform both SEO content creation and ad copywriting.
  • Keyword Research & Ad Copywriting Conduct precise keyword research and craft engaging ad copy, tailored to audience preferences and search behaviors.
  • Campaign Optimization Continuously monitor, analyze, and refine campaign performance to ensure optimal ROI. Use analytics to improve campaign effectiveness.
  • Conversion Rate Enhancement Implement A/B testing for ad creatives and landing pages, utilizing insights to enhance conversion rates and campaign performance.
  • Collaborative Campaign Alignment Work with cross-functional teams to integrate Google Ads campaigns with broader marketing initiatives, enhancing campaign impact.

Desired Qualifications And Skills

  • Experience 1-3 years of hands-on experience in Google Ads and digital marketing.
  • SEO Knowledge Strong understanding of SEO principles.
  • Analytical Skills Proficient in using analytics tools to monitor campaign performance and make data-driven decisions. Ability to translate data into actionable insights.
  • Communication Skills Excellent verbal and written communication skills. Creativity Innovative and creative thinking abilities to develop engaging ad copy and optimize campaign creative elements.
  • Collaboration Strong teamwork skills and an ability to work effectively in a collaborative environment.

This is a volunteer opportunity provided by VolunteerMatch, in partnership with LinkedIn for Good.

Gewünschte Qualifikationen

This position requires the following skills: Interactive/Social Media/SEO, Market Research / Analysis, Marketing & Communications (Mar/Com), Marketing Analytics, Search Engine Optimization (SEO)
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