Hybrid Digital & E-Commerce Intern

CONTEXT:

L’Occitane operates across a variety of channels in Europe & the Middle East, working closely with local markets to activate our ecommerce digital marketing plan.

You will be part of a newly created Europe & Middle East Team driving regional digital & eCommerce strategy, implementing eCommerce features, coordinating web & social campaign, leveraging best practices and supporting the regional marketing plan.

You will report to the Head of Digital Europe & Middle East and support the team on digital traffic acquisition and ecommerce missions.

MAIN MISSIONS:

Support the Digital & eCommerce regional team in their main missions :

• Digital traffic acquisition with a focus on SEO and paid media campaigns
  • Build and coordinate landing pages needs on Sales Force Commerce Cloud (SFCC), manage translations and keywords strategy
  • Coordinate and follow up campaign assets execution (banners, briefs, reportings…) based on international campaign toolbox and ensuring consistency along the customer path on eCRM, Social and Ecom
    
• Content & campaign implementation on Sales Force Commerce Cloud (SFCC)
  • Develop digital campaign toolkit for local markets
  • Build landing pages on SFCC
    
• Customer experience onsite
  • Support local markets to adopt and set up the e-commerce features available in SFCC
  • Support local markets in their eCommerce AB tests (set up, coordination…)
  • Launch new Conversion Rate Optimisation initiatives (CRO)
  • Communicate new features and share best practices across markets
    
• Transversal support
  • Digital business reports, meeting coordination with regional teams, agencies, internal and cross functional coordination (CRM, MKTG, IT…)
  • Digital benchmark and features innovations

HOW YOU CAN FIT:

• Master or Bachelor degree in Digital / Engineer or Business School (an internship agreement provided by your current school is mandatory)
• First experience in eCommerce and digital acquisition is key,
• Fluent in English and French,
• Autonomous, proactive with a strong entrepreneurship mindset,
• Good communication skills and ability to adapt your message to your audience,
• Very organized and at ease to jump very fast on one subject to another,
• Ability to understand retail & ecommerce challenges,
• The values of L’OCCITANE Group resonate with you.

STARTING DATE: July 2024 for 6 months (full-time position)

LOCATION: Geneva (Plan-les-Ouates), Switzerland

If you are selected, we will have the pleasure to meet you during an online recruitment day