Hybrid Monetization lead

About Smallpdf

In 2013, while living abroad, our founders set out to create an online tool that could turn huge PDFs into small, easy-to-send versions in order to send updates to their families. As it turns out, they weren't the only ones with this problem. 10 years later, Smallpdf is one of the most popular PDF tools in the world and among the most visited websites globally. With products available in 24 languages, the site has visitors from every single country in the world, plus Antarctica, and processes millions of documents each day.

In 2022, we took a big step forward by acquiring PDF Tools, a Zurich-based pioneer for products that help to create, manipulate, and validate PDF- and PDF/A- files to support and improve our customers’ document workflows.

As a team of over >100 people from 34 nationalities in our offices in Zurich, Belgrade, and Barcelona, we're proud to have made PDFs and life just a little bit easier for over a billion customers so far across our web, mobile, and desktop applications. And our reputation for Swiss engineering standards has made us a trusted choice for industry leaders like Lufthansa, UBS, Swiss Life, and millions of people around the world.

Objectives of the role

As the Lead of Monetization, you will play a pivotal role in analyzing, optimizing, and innovating Smallpdf’s monetization strategies. You will be responsible for understanding the current monetization approach, identifying areas for improvement, and implementing game-changing strategies to enhance revenue generation. This role requires a deep understanding of data analysis, user behavior, and monetization approaches to drive effective and innovative monetization efforts.

Key Responsibilities

• Analyze all monetization-relevant data and knowledge to gain insights into current monetization strategies and performance.
• Develop a comprehensive list of "immediate improvement" items to enhance monetization, including funnel optimization, usage limitation strategies, additional payment methods, trial period adjustments, invoicing period changes, pricing modifications, and other relevant improvements.
• Formulate "game changer" monetization strategies, including changes to the freemium model, product differentiation, monetization approaches, and digital B2B sales initiatives.
• Create smart business cases to analyze and justify proposed monetization strategies.
• Discuss and align proposed tests and proposals with relevant teams, including SEO, Data.
• Plan and initiate the execution of proposed monetization strategies in the frontend, collaborating with relevant product teams.
• Plan and initiate the execution of proposed invoicing strategies in the backend (increasing payment success rates).
• Actively monitor market trends, payment technologies, and emerging monetization models to maintain the company's competitive edge.
• Identify and address problems or challenges in monetization efforts, escalating issues to management and relevant teams as necessary.
• Take ownership of "ranking neutral" monetization efforts, ensuring alignment with broader product growth and user satisfaction goals.

What you bring

• Proven experience (+4 years) in monetization, revenue optimization, pricing, GTM or related roles within the tech industry.
• Knowledge of market trends, payment technologies, and emerging monetization models.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent strategic thinking and problem-solving abilities.
• Experience with pricing.
• Demonstrated ability to develop and implement innovative monetization strategies.
• Effective communication and collaboration skills, with the ability to work cross-functionally with diverse teams.
• Experience with SaaS platforms and back-end solutions optimization is a plus.
• Results-oriented mindset with a track record of driving measurable improvements in monetization performance.
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment.

Why Smallpdf?

Here, every task, every challenge is an opportunity to innovate and make a genuine impact. We're a driven team - pragmatic, goal-focused, and always eager to solve the next big problem. This isn’t a place for mere management or grand visions detached from reality; it’s a ground for hands-on tech champions ready to roll up their sleeves. If you're someone who's willing to dive deep into the action, someone who's more about the journey than just the title, Smallpdf is your destination.

Our benefits

🌍 You get to impact the way over 60 million people get work done every month.

🚀 Push boundaries and dare to fail—that’s how we learn!

🏝️ 30 vacation days—yep, you read that right— you can take them whenever you need them.

🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over two years.

👶 16 weeks parental leave—100% of your salary—for all new parents.

🐶 Don’t leave your four-legged friends at home; our offices are pet-friendly.

📚 A personal development budget of up to 2,000 CHF every year, plus days off for courses or training.

🧑‍🏫 We offer 1-1 coaching sessions to individual contributors and employees in leadership positions through our external partner 'BetterUp'.

🥧 Possibility of a Phantom stock option plan (PSOP). (Conditions apply.)

👩‍💻 Hack days to challenge you and your team, plus build amazing things.