Remote Senior Digital Adobe Analytics Analyst
Dice · Vereinigte Staaten von Amerika, Vereinigten Staaten Von Amerika · Remote
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Dice is the leading career destination for tech experts at every stage of their careers. Our client, Primary Services, is seeking the following. Apply via Dice today!Primary Services is excited to announce the role of Senior Digital Adobe Analytics Analyst for our client, a leading company in the digital marketing space. This full-time position, based in Houston, Texas, offers an opportunity to leverage your expertise in digital analytics to drive strategic decision-making across multiple brands. As a Senior Digital Adobe Analytics Analyst, you will play a crucial role in analyzing web and mobile app data, contributing to brand strategies, and providing actionable insights to enhance acquisition and retention efforts.
Responsibilities:
- Utilize Adobe Analytics, Test & Target, and Adobe Launch to analyze web and mobile app data, providing insights to support site optimization efforts.
- Collaborate with internal stakeholders to establish key performance indicators (KPIs) and metrics for new products, site enhancements, and redesigns.
- Offer strategic recommendations and support to various business, marketing, IT, and UX initiatives involving testing and analytics.
- Conduct quantitative analysis of digital analytics data, acquisition and retention performance, and other site metrics.
- Design, implement, and test analytics via Adobe Analytics on web, mobile app, and offline platforms.
- Provide training and consultation to junior team members and stay updated on the latest Adobe Analytics, Target, Launch, and AAM releases and features.
- Administer Adobe Analytics and Test & Target, troubleshooting with internal users and the analytics team.
- Minimum 4+ years of experience in digital analytics, with at least 3 years of experience specifically with Adobe Analytics.
- Bachelor's degree required, with emphasis on business analysis, project management, marketing, communications, or information systems.
- Proven ability to administer Adobe Analytics, create report suites, and design solution design reference (SDR) documents.
- Strong experience in creating Adobe-based processing rules and classifications.
- Knowledge of CMS, AAM, AES, Google Analytics, or Adobe Test and Target is preferred.
- Proficiency in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables, etc.
- Ability to read basic HTML and familiarity with key analytics topics related to Adobe Analytics.
- Experience with Adobe Audience Manager and/or Google Analytics is a plus.
- Ability to code and implement in Adobe Launch (JavaScript and basic HTML) is desirable.
- Master's degree in business administration, analytics, or marketing is heavily preferred.
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