Hybrid
Senior Marketing Manager
Obligate (Obligate.com) · Zürich , Schweiz
Online seit 2023-05-20 14:00:00.0
Details zum Jobangebot
About us
Obligate is a pioneering blockchain-based debt infrastructure company headquartered in Zurich, Switzerland. We enable companies to issue on-chain bonds and commercial paper, providing a decentralized and regulated environment for corporate debt funding. With our globally standardized debt instruments, borrowers and investors can directly transact with each other, benefiting from reduced costs and streamlined processes.
Blockchange Ventures and Circle Ventures, along with initial seed co-investors Earlybird and SIX Fintech Ventures, have recently joined us, bringing our total seed raise to over $8.5 million. This significant investment demonstrates the confidence in our platform and its potential to transform the future of finance.
Location: Switzerland, Germany, UK, Singapore, Remote
Your responsibilites
We are seeking an experienced Senior Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote Obligate’s borrowing and lending platform, drive customer acquisition, and enhance brand awareness. You will work closely with cross-functional teams to ensure marketing initiatives align with business objectives.
Responsibilities
- Develop and execute marketing strategies and campaigns to promote Obligate’s borrowing and lending platform, targeting companies, institutional investors, and High Net Worth Individuals (HNWI).
- Create compelling marketing collateral, including website content, whitepapers, case studies, presentations, and other marketing materials.
- Collaborate with the product development team to effectively position new features and product enhancements in the market.
- Conduct market research to identify trends, competitive landscape, and customer needs, using insights to refine marketing strategies and differentiate Obligate in the marketplace.
- Manage the marketing budget and allocate resources effectively to optimize marketing efforts.
- Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to drive customer acquisition and engagement.
- Develop and maintain strong relationships with industry influencers, media outlets, and partners to amplify brand visibility.
- Measure and analyze marketing campaign performance, providing regular reports and recommendations for continuous improvement.
- Stay up-to-date with industry trends, marketing best practices, and regulatory changes to ensure compliance and capitalize on market opportunities.
Your profile
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience in marketing roles, preferably in the financial or fintech industry, with a focus on B2B marketing and customer acquisition.
- Strong understanding of the borrowing and lending marketplace landscape and familiarity with DeFi and TradFi concepts.
- Solid knowledge of marketing principles, strategies, and tactics, including digital marketing techniques and lead generation.
- In-depth understanding of the cryptocurrency industry, blockchain technology, and decentralized finance (DeFi). Familiarity with various cryptocurrencies, tokens, and digital assets.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
- Analytical mindset, with the ability to interpret data and derive actionable insights to optimize marketing campaigns.
- Proactive and results-oriented, with a demonstrated ability to meet or exceed marketing goals.
- Familiarity with marketing tools and platforms, including CRM systems, marketing automation, and analytics tools.
- Fluency in English is required; French, German or any other European language preferred.
Why us?
- An inclusive environment in which you can provide input, take on responsibility and drive things ahead.
- The possibility to lead and drive a global, highly innovative product.
- Be at the forefront of innovation in global fin-legal-tech.
- Work with some of the leading finance, legal and tech experts, and value a flat hierarchy and an open, integrative culture.
- Have flexible working hours and be able to work remotely.
- Enjoy having afterwork activities and company retreats with your colleagues every now and then.
If this sounds interesting to you and you think that you could be a good fit, please submit your CV and a motivation letter that also answers the following two questions:
- What makes you excited about this opportunity?
- What previous achievement in your life are you most proud of and why?
