Data Analysis Intern - 6 months internship
Jaeger-LeCoultre · Genève, Genf , Schweiz
Online seit 2023-05-20 14:00:00.0
Details zum Jobangebot
HOW WILL YOU MAKE AN IMPACT?- Monitor weekly e-business report; propose improvements, liaise with Group to make necessary changes
- Coordinate monthly digital cockpit for e-business with insights on why KPIs are evolving from one way or another with main takeaways
- Build A/B testing report format in collaboration with Webmaster and E-Merchandiser to standardize approach in digital cockpit
- Develop monthly report for digital cockpit on how customers are exposed to pre/post purchase services (chat, customer care, etc.), events, masterclasses, exhibitions, reasons to shop in their online journey in partnership with Webmaster
- Build monthly report for digital cockpit on how our flagship is evolving on SEO (keywords in top 3 positions, share of paid/organic, etc.)
- Benchmark online experience from competitors and similar industries; analyze flow on our own flagship and propose new ways to improve experience back by data
- Develop report on how visitors are interacting with CRC online; deep dive on the impact on calls / emails / chat from traffic and most specifically paid media
- Build and implement checkout monitoring and onsite search optimization processes
- Collaborate reporting efforts with Richemont and media team to accelerate on obtaining a 360 view of all placements and their results
- Analyze effects from paid media on flagship site (discovery, engagement, conversion)
- Develop monitoring systems for paid channels (loading time, bounce, lower volumes than usua on traffic)
- Liaise with E-Merchandiser to ensure customer journeys are optimal for paid media; make recommendations on how to improve them
- Create postmortem after each activation on site in collaboration with Webmaster and E-Merchandiser on customer journeys, engagement, and sales, most specifically from paid media and CRM
- Across internal and external stakeholders, ignite an agile, positive, client focused and solution-oriented mindset; foster collaboration (360 meetings, etc.)
- Embody and provoke omnichannel vision while protecting the ECOM business
- Ensure data science folder on common is structured and up to date
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