Growth & Demand Generation lead

Pdftools · Zürich , Schweiz

Online seit 2023-05-20 14:00:00.0

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We’re looking for a hands-on and experienced Growth & Demand generation lead to accelerate our PDF Enterprise solutions business by driving awareness, new logo sales and expansion of our product & services.

About Pdftools

Welcome to Pdftools - the daughter company of Smallpdf and the pioneers in PDF technology since 1994. We offer comprehensive digital document solutions for businesses across the globe. With over 6000 satisfied customers in 70+ countries, we provide trusted PDF solutions for mission-critical business processes.

Pdftools has played a key role in shaping the PDF standard. Our software solutions and developer components are top-notch and built with precision in Switzerland. Join our dynamic team and experience our supportive and fun work culture that drives innovation in the PDF industry.

About the role

You will build and lead a product-led growth plan with a focus on demand generation, pipeline creation, and new revenue bookings. You will develop programs that grow our brand globally, articulate our value proposition, and create a fast and enjoyable trial and onboarding experience for our customers. You will orchestrate internal and external stakeholders working closely across different teams like Sales, Engineering and Product.


  • Develop and execute a B2B marketing strategy across channels, serving as contributor, strategic leader, analyst, and project manager.
  • Accountable for generating a high quality pipeline for the sales team to achieve new business and expansion goals.
  • Optimize performance of the website and free trial-to-purchase decision funnel, working closely with our sales, product and engineering team
  • Optimize and expand digital campaigns (Google Ads, remarketing, etc.).
  • Grow organic site visitors and conversions, partnering with SEO resources from our sister company Smallpdf to develop a comprehensive program that addresses technical, content, conversion and authority aspects of SEO.
  • Craft messaging and positioning that resonates with technical buyers and is deployed consistently across websites, advertising and other go to market materials.
  • Analyze and report on marketing funnel metrics and performance, communicating to executive teams and diagnosing problems and opportunities.
  • Hire and manage vendors and team members as needed, managing their work to rapid and high-quality, on-budget delivery.
  • Develop and manage email and content marketing programs.
  • Oversee marketing automation, working with our Inbound Marketing and RevOps Manager as well as developers to ensure data passes between and is captured by relevant tools.


Must haves

  • 5+ years of relevant and recent experience in digital B2B Growth marketing (incl. SEO, SEM, CRO and paid media) as well as content and customer marketing experience, preferably within enterprise software/SaaS.
  • Strong track record and marketing expertise within a trial-based PLG model with a target audience focusing on software developers, buyers and evaluators for technology solutions.
  • Experience analyzing and reporting on funnel metrics on a very granular level and with a ROI focus.
  • Experience with tools s.a. Google Analytics, Google Ads, marketing automation tools ( Hubspot, Marketo), SEMrush
  • Ability to partner with web developers and work within a fast-paced agile development environment
  • Excellent written and verbal communication to talk to different audiences and stakeholders.
  • Ability to operate independently but lead and drive results through influencing others.
  • Ability to understand and communicate about a technical product to a technical buyer.
  • You are outcome oriented, able to operate in an agile manner and thrive in a build-measure-learn environment.
  • You feel comfortable in a data-driven, fast-paced organization, adaptable to change and with a strong sense of accountability.

Nice to haves

  • Experience in automation or PDF technology.
  • Experience with A/B and conversion rate optimization testing (building hypotheses, structuring and executing tests, reporting results and next-step recommendations).
  • UI / wireframing experience and working with user experienced designers

Why Pdftools?

🌍 You get to impact the way over 6000 B2B customers get work done every month.

🚀 Push boundaries and dare to fail—that’s how we learn!

💻 Enjoy a hybrid work environment. You can work both from home and in the office.

👶 16 weeks of parental leave - for mothers and fathers - 100% of your salary.

🏝️ 27 vacation days—yep, you read that right—plus 2 extra wellness days you can take whenever you need them.

🐶 Don’t leave your four-legged friends at home. Our offices are pet-friendly.

📚 A personal development budget of up to 2,000 CHF every year, plus days off for courses or training.

🥧 Possibility of an employee stock ownership plan (ESOP). (Conditions apply.)

👩‍💻 Hack days to challenge you and your team, plus build amazing things.

🥧 Possibility of an employee stock ownership plan - ESOP (Conditions apply).

✈️ Need to relocate? No problem! We offer relocation support for successful candidates living in the EU or having an EU passport/work permission (Visa conditions apply).

Pdftools is an equal opportunity employer. We believe a talented, diverse, and inclusive workforce is our greatest strength. We strongly oppose any form of hiring or workplace discrimination against candidates or employees on any basis, including race, gender, sexual orientation, age, religion, philosophy, nationality, disability, or genetic information. We’re committed to fostering a safe, supportive environment where everyone can come to work as their full selves and reach their greatest potential.

By submitting your application, you allow Pdftools to handle and store your data.

Pdftools does not seek or accept unsolicited applications or CVs from recruitment agencies. We are not responsible for and will not pay any fees, commissions, or any other payment related to unsolicited applications or CVs except as required in a written contract between PdfTools and the recruitment agency or party requesting payment of a fee.

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